small business

A visitor may encounter an old page before the homepage. Review search results, old shared links and high-traffic...

Posting everywhere can leave the main website neglected and the message fragmented. Choose an owned page where new...

A search box is only useful if common audience language returns relevant pages. Use the words visitors are likely to...

Thin archives add navigation without helping discovery. A category should describe a useful distinction and contain...

Readers need context when instructions depend on changing tools or policies. Update the date only after reviewing the...

Website and shop can feel like different businesses when language and navigation change abruptly. Check names, colors...

A resources page should help someone choose, not present an unfiltered link collection. A recommendation explains who a...

Multiple prompts can cover content or compete for the same attention. Count every banner, chat box, consent layer and...

Not every utility, archive or thin page needs to appear in search results. Index pages that offer a distinct answer or...

Old dates, screenshots or platform details can weaken otherwise useful guidance. Check the answer, links and steps—not...