Daily Focus – Day 278: Price the Repeated Work
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Creation time is only one part of delivering a product or service.
Estimate the work that repeats with each customer and the maintenance that returns across the year. A price based only on creation may look profitable initially while turning updates, questions and administration into unpaid obligations later.
Try this today: Estimate support, updates and administration before reviewing the price.
Keep in mind: Sustainable pricing includes what happens after the sale.
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