Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Only tracking during promotions leaves the normal business invisible.
Choose a normal month without a bundle, major launch or unusual absence and capture the same definitions used elsewhere. That record becomes the comparison point that shows whether a campaign created additional activity or simply concentrated purchases that may have happened anyway.
Try this today: Capture the same core numbers during an ordinary period.
Keep in mind: A baseline helps campaigns show what actually changed.
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