Daily Focus – Day 283: Check the Denominator
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A percentage without its base can create false confidence or alarm.
Five sales from ten visitors and five from a thousand create the same sales count but different questions. Always keep the base beside the rate, especially when a small sample can make one event move the percentage dramatically.
Try this today: Write the count beside one conversion or response rate.
Keep in mind: Context prevents small samples from pretending to be certainty.
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