small business

Every extra field asks for effort before the visitor receives value. Ask what decision or process each field supports...

Footers often preserve old dates, links and descriptions because they are rarely reviewed. Because the footer appears...

Missing pages are inevitable; dead ends are optional. A helpful not-found page acknowledges the error and offers a...

An outdated biography can misdirect the opportunities a business attracts. Select experience and details that explain...

Interest turns into frustration when the contact method is missing, broken or unexplained. Test submission...

Navigation grows until every page competes for permanent visibility. The main menu should represent the site's primary...

Mobile visitors often meet a menu, button or form before they read deeply. Check whether the menu opens, the button can...

A beautiful page can lose visitors while oversized files load. Resize the image to the largest dimensions it actually...

Images need descriptions that serve people who cannot see them. Describe the meaning the image adds in this context: a...

Visual styling can hide a confusing document outline. Headings should represent the page's information structure, not...