small business

A percentage without its base can create false confidence or alarm. Five sales from ten visitors and five from a...

Traffic cannot explain whether people understand, trust or buy. Define the few stages that represent real progress for...

Low-cost tools and fees can escape review because none feels important alone. Group transaction fees, small...

Metrics mislead when different periods, audiences or products are mixed. Confirm that both sides count the same event...

A target should guide action rather than express a wish. Connect the target to a period and an offer you can influence....

Creation time is only one part of delivering a product or service. Estimate the work that repeats with each customer...

Small subscriptions become invisible when they renew at different times. Review the current job the subscription...

Overall income can hide which products create value and which create work. Track the offer long enough to see more than...

Sales totals can look healthy while costs and labor tell a different story. Start with the selling price, then subtract...

Revenue goals mean little when ordinary business costs remain vague. Include software, hosting, payment services...