Daily Focus – Day 139: Price the Whole Experience
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Price should account for delivery, support and maintenance, not only creation time.
Creation may happen once, while delivery, support and updates continue across every sale. Including that work in the price review protects the customer’s experience from becoming a burden the business can no longer afford to provide properly.
Try this today: List the ongoing work attached to one offer before reviewing its price.
Keep in mind: An offer must remain workable after the launch excitement passes.
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