offers and products

Redesigns can accidentally remove the part customers valued most. Before changing the appearance or structure, identify...

More creation is not the only way to improve an offer. Choose a test that could change a real product decision. A small...

The last step of a product often receives less attention than the beginning. Finishing includes knowing that the result...

Customers should know whether they have the current files. A visible version note helps customers decide whether any...

Generic examples and empty boxes can make a product look unfinished. Specific prompts and completed examples signal...

A creator can miss friction that appears only during real use. Use the same files, permissions and instructions a buyer...

A low-priced product can become expensive when it creates repeated individual help. Repeated support often points to a...

Trying to serve several customer types can fill a product with competing instructions. Several audiences may benefit...

A tool or exercise feels temporary if the user cannot keep what they created. The useful moment may occur inside a...

Templates and tools can behave differently where many customers actually use them. A narrow screen changes spacing...