Daily Focus – Day 151: Keep the Useful Core
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Redesigns can accidentally remove the part customers valued most.
Before changing the appearance or structure, identify the outcome customers return for and the feature that makes it possible. Innovation should improve access to that value, not remove familiarity simply because the creator is tired of seeing the current version.
Try this today: Name the feature or outcome that must remain recognisable through future changes.
Keep in mind: Improvement should preserve the reason the product deserved attention.
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