Daily Focus – Day 128: Match Format to the Task
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A workbook, template, video and tool solve different kinds of problems.
Choose the format according to the behavior required. A template helps someone produce, a checklist helps them verify and a guide helps them understand; adding video or pages without a functional reason can make the solution slower to use.
Try this today: Match the format to what the customer must think, make, decide or repeat.
Keep in mind: Format is part of the solution, not only the packaging.
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