Daily Focus – Day 127: Name the Product Literally
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Creative names need support when they do not reveal what the product is.
A creative name can carry tone and personality, but it should not force people to investigate the format. A plain descriptor beside it allows the right buyer to recognize a template, guide or tool before deciding whether the name appeals.
Try this today: Add a plain-language descriptor that states the format or purpose.
Keep in mind: A memorable name works better when it is also understandable.
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