Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Writers often warm up on the page after the reader has already arrived.
The warm-up sentence often explains that you are about to share a lesson, story or announcement. Remove it and see whether the next line already begins naturally; direct writing can feel more conversational because it trusts the reader to enter without ceremony.
Try this today: Remove the sentence that only announces what the email will discuss.
Keep in mind: Begin with the discussion itself.
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