Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Numbers decay when nobody knows who checks definitions or fixes errors.
The owner may be a named role rather than another person: finance, marketing or membership operations. Responsibility includes maintaining the definition, checking the source and recording changes, so the number does not quietly shift meaning between reviews.
Try this today: Assign one business role to maintain each important measure.
Keep in mind: Ownership protects consistency in a solo business too.
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