Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Common words such as lead, member or sale can hide different counting rules.
State the event, time rule and exclusions. For example, decide whether a sale counts at checkout or after the refund period and whether free members belong in membership totals; precise definitions prevent later comparisons from combining different realities.
Try this today: Define exactly what one important number includes and excludes.
Keep in mind: A definition makes comparison possible across time.
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