Daily Focus – Day 174: Keep Urgency Honest
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Deadlines should come from real dates, capacity or availability.
Urgency is honest when waiting changes the price, availability, start date or ability to receive support. State the consequence calmly and remove invented scarcity; people can make timely decisions without being taught that every offer is an emergency.
Try this today: Remove or rewrite urgency that is not supported by an actual change.
Keep in mind: A calm offer can still give people a clear reason to act.
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