Daily Focus – Day 156: Remove a Competing Button
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Every additional call to action asks the visitor to make another choice.
A secondary button may appear helpful while pulling attention toward a different task. Preserve necessary navigation, but let size, color and placement make the intended action unmistakable so the reader is not asked to rank your priorities for you.
Try this today: Choose the page’s main action and reduce the visual weight of unrelated exits.
Keep in mind: A focused page helps the reader finish the decision already in front of them.
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