Daily Focus – Day 153: State the Price Clearly
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Making people search for basic buying information adds doubt before checkout.
Visible pricing allows people to evaluate fit using real information and saves both sides from conversations based on an unknown premise. If the price varies, explain the basis clearly enough that a buyer knows how the final amount will be determined.
Try this today: Place the price where a serious buyer naturally looks for it.
Keep in mind: Clarity filters more respectfully than concealment.
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