Daily Focus – Day 84: Edit for the Tired Reader
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Dense sentences demand more attention than many readers can spare.
A tired reader scans for orientation before committing attention. Shorter sentences, visible actions and descriptive subheadings reduce the effort required to find value without reducing the intelligence or seriousness of the content.
Try this today: Shorten one difficult paragraph and make the action easier to locate.
Keep in mind: Accessible writing respects the reader’s available energy.
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