Daily Focus – Day 85: Use a Better Verb
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Weak verbs make actions sound vague: improve, optimize, work on.
A visible verb lets the reader recognize completion. ‘Review the subject line against the offer’ can be done and checked; ‘optimize the email’ leaves the scope and standard unresolved, which makes useful advice feel heavier than it is.
Try this today: Replace one vague instruction with a visible action such as compare, remove, rename or test.
Keep in mind: Specific verbs turn advice into behavior.
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