Daily Focus – Day 72: Use the Customer’s Words
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Internal language may not match how customers describe their problem.
Customers reveal the language of the problem before they learn the language of your solution. Their phrasing can improve titles, subheadings and examples because it begins from recognition rather than asking readers to translate your internal terminology.
Try this today: Review a real question, email or comment and borrow its natural phrasing without exposing private details.
Keep in mind: Familiar language helps readers recognize that the content is for them.
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