Daily Focus – Day 95: Use Proof With Context
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A testimonial is more useful when readers understand the situation behind it.
‘It was wonderful’ offers enthusiasm but little help with fit. Explaining the customer’s starting point, the part they used and the result they noticed allows readers to compare the experience with their own needs without inflating the claim.
Try this today: Add a short description of what the customer used or needed around one piece of feedback.
Keep in mind: Context helps proof feel relevant rather than decorative.
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