Daily Focus – Day 67: Cut the Second Introduction
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Writers often explain the topic again after the opening.
A second introduction often appears when the writer needed time to discover the real point. Once the draft exists, readers do not need to witness that search; they benefit from beginning where the useful explanation finally starts.
Try this today: Find where the article truly begins and remove the sentences before it that repeat the setup.
Keep in mind: Readers rarely miss an introduction that was delaying the point.
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