Daily Focus – Day 213: Read the Homepage Cold
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Familiarity makes it difficult to see what a new visitor sees first.
Ignore what you know is below the fold and look only at the visible words, image and action. If they could describe several unrelated businesses, the opening needs a more specific audience, problem or offer before design changes can solve the confusion.
Try this today: Open the homepage in a private window and explain the business using only the first screen.
Keep in mind: The opening should answer what this is, who it helps and where to go.
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If you need practical resources for the work that follows, you can explore MixStudio.
