Daily Focus – Day 171: Use the Buyer’s Starting Point
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Sales copy often begins with the creator’s method instead of the buyer’s present situation.
Begin with the task, frustration or decision that brought the reader to the page. Once recognition is established, your method and experience have context; leading with the creator’s story asks buyers to care before they know whether the offer concerns them.
Try this today: Open one page by naming what the reader is trying to do or fix.
Keep in mind: Recognition creates a stronger beginning than biography.
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