Daily Focus – Day 170: Make the Comparison Fair
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Comparison copy loses credibility when alternatives are described inaccurately or dismissively.
Acknowledging when a free tool, broader course or personal service is the better choice demonstrates that the comparison is based on fit. Readers are more likely to believe your advantage when alternatives are represented as real options rather than caricatures.
Try this today: State where another option may suit someone better before explaining your fit.
Keep in mind: Fairness makes preference more believable.
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