Daily Focus – Day 124: Remove a Decorative Bonus
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A bonus can increase the file count while making the offer harder to explain.
A decorative bonus can create perceived volume while adding another file to understand, maintain and describe. Removing it may make the offer look smaller on paper but more coherent when the customer opens the delivery.
Try this today: Delete or separate one extra that does not help the buyer reach the promised result.
Keep in mind: More contents do not automatically create more value.
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