Daily Focus – Day 122: Write the Small Promise
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A broad promise creates pressure to include everything remotely related to the topic.
A small promise creates a standard the whole product can meet, rather than an ambition that requires endless additions. It also helps buyers recognize fit because the result is concrete enough to compare with the problem they actually have.
Try this today: State the narrow, credible result the product is designed to support.
Keep in mind: A smaller promise can carry more value when it is clear and fully supported.
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