Daily Focus – Day 10: Choose the Next Proof
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Large ambitions need a smaller piece of evidence before they deserve more investment.
Evidence is useful only when you know what decision it will influence. Choose a sign that would make you continue, adjust or stop; otherwise it is easy to collect encouraging numbers without learning whether the idea deserves more work.
Try this today: Decide what result would show that one idea is worth continuing: clicks, replies, sign-ups or sales.
Keep in mind: The next proof should answer a decision, not decorate a dashboard.
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