Daily Focus – Day 280: Compare Like With Like

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Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.

Metrics mislead when different periods, audiences or products are mixed.

Confirm that both sides count the same event, cover comparable dates and exclude the same exceptions. A smaller honest comparison is more useful than a dramatic percentage produced by changing the base while keeping the label.

Try this today: Check that one comparison uses the same definition and time window.

Keep in mind: Consistency in measurement is more valuable than dramatic numbers.

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