Daily Focus – Day 152: Make the Next Step Obvious
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A visitor can understand an offer and still leave because the path forward is hidden.
A call to action should tell the visitor what to do and make sense as the continuation of the page. Vague labels, hidden buttons or several competing routes force people to solve the navigation after they have already solved the buying decision.
Try this today: Check whether the main call to action is visible, specific and connected to the page’s promise.
Keep in mind: Interest needs a clear route if it is going to become action.
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