Daily Focus – Day 145: Check the Support Burden
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A low-priced product can become expensive when it creates repeated individual help.
Repeated support often points to a decision the product leaves unresolved. Answering it inside the instructions, interface or delivery improves customer independence and prevents a low price from depending on an unplanned amount of personal help.
Try this today: Identify the question most likely to require support and answer it inside the product.
Keep in mind: Good documentation protects both value and margin.
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