Daily Focus – Day 68: Give the Post a Job
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Content performs better when it has one purpose beyond “be visible.”
A teaching post needs enough explanation to support action, while a comparison needs criteria and a demonstration needs visible evidence. Naming the job prevents one piece from trying to educate, inspire, sell and catalog every related idea at once.
Try this today: Choose whether one draft should teach, reassure, compare, demonstrate or lead to an offer.
Keep in mind: A clear job makes editing decisions simpler.
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