Daily Focus – Day 2: Choose the Useful Problem
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Interesting ideas are plentiful; useful problems are more selective.
A topic may be enjoyable to create around and still have little value for the person reading or buying. Start with a problem you understand well enough to discuss honestly, then build the idea around a useful change rather than novelty alone.
Try this today: List three problems your audience faces and circle the one you can help solve credibly.
Keep in mind: A good offer begins with a problem people recognize in their own words.
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