Daily Focus – Day 6: State the Customer Result
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Features describe what you provide, but buyers first need to recognize what changes for them.
A list of files, lessons or templates asks the buyer to calculate the benefit alone. A clear result connects those ingredients to a real situation, making it easier to recognize who the offer helps and why it may be worth choosing.
Try this today: Complete this sentence: “After using this, the customer can…”
Keep in mind: A concrete result gives your offer a center of gravity.
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