Daily Focus – Day 261: Use the P.S. Deliberately
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A postscript attracts attention and should not become a second unrelated email.
Readers often scan the postscript, so use that attention in service of the same message. Restate the deadline, clarify the action or add one human detail; introducing a separate offer there weakens both the main email and the P.S.
Try this today: Keep it for one reminder, clarification or personal note that supports the message.
Keep in mind: The P.S. should strengthen the email’s center.
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