Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Subscribers make an attention agreement based on what the form says.
Frequency expectations can be exact or approximate, but they should match the normal experience. If your rhythm changed, update the form and welcome message rather than relying on subscribers to accept a different attention agreement without notice.
Try this today: Compare the stated frequency with what you actually send.
Keep in mind: Trust includes the rhythm, not only the words.
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