Daily Focus – Day 246: Add a Useful Preview
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Repeating the subject wastes the second line many inboxes display.
The preview can clarify who the email is for, name a useful detail or complete the thought begun in the subject. Test the pair together, including how they truncate, so the inbox displays one coherent invitation rather than an accidental repetition.
Try this today: Use the preview to add context, benefit or a reason the timing matters.
Keep in mind: Subject and preview should work as a pair.
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