Daily Focus – Day 244: Give the Email One Job
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
An email becomes harder to follow when it tries to teach, update, sell and survey at once.
Choose whether the email should create understanding, prompt a reply or lead to a page. Supporting details can remain, but they should serve that purpose; when several jobs compete, the reader must decide which message deserves attention.
Try this today: Decide the one response or understanding the message should create.
Keep in mind: A focused email can still feel generous without carrying the whole business.
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