Daily Focus – Day 241: Check Search on Site
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A search box is only useful if common audience language returns relevant pages.
Use the words visitors are likely to know before reading your site. Weak results may reveal a missing page, an overly creative title or inconsistent terminology; improve the underlying content and labels instead of adding tags indiscriminately.
Try this today: Try three likely queries and improve titles, tags or content where results fail.
Keep in mind: On-site search reveals gaps in naming and organization.
Pin if found useful
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If you need practical resources for the work that follows, you can explore MixStudio.
