Daily Focus – Day 228: Update the About Page
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
An outdated biography can misdirect the opportunities a business attracts.
Select experience and details that explain the work you want to attract now. An About page can honor the past without giving old services equal weight or making current visitors search through a career history to understand relevance.
Try this today: Remove one old emphasis and add the work or audience that matters now.
Keep in mind: The About page should support the current business, not archive every version.
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