Daily Focus – Day 223: Write Useful Alt Text

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Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.

Images need descriptions that serve people who cannot see them.

Describe the meaning the image adds in this context: a result, control, relationship or instruction. Decorative images can use empty alt text, while meaningful ones need concise information rather than a file name or repetition of the caption.

Try this today: Describe the information or purpose of one meaningful image without repeating nearby text.

Keep in mind: Alt text should communicate function, not fill a field.

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