Daily Focus – Day 180: Follow Up With Usefulness
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A post-purchase message should help the customer begin before it asks for anything else.
The first follow-up should help the customer cross from ownership into use. Choose one orientation point or common obstacle and solve it briefly; requests for reviews, upgrades or sharing can wait until the promised value has had a chance to appear.
Try this today: Send one tip, orientation note or reminder tied to the product’s first use.
Keep in mind: Useful follow-up strengthens value already promised.
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