Daily Focus – Day 178: Measure the Right Click
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A page may attract activity that never reaches the meaningful next step.
A page view or button hover may show interest without indicating business progress. Track the click that reaches checkout, requests the relevant information or starts the intended process, then use that measure to compare changes with the same objective.
Try this today: Track the action that represents genuine movement toward the offer.
Keep in mind: A conversion metric should correspond to a business decision.
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