# Daily Focus – Day 170: Make the Comparison Fair

- Link: https://plrmix.com/daily-focus-day-170-make-the-comparison-fair/
- Published: 2026-06-19T07:00:00+02:00
- Author: PLRmix

_Part of [Daily Focus: 365 Practical Notes for Solo and Small Business Owners](https://plrmix.com/daily-focus-365-practical-notes/)._

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Comparison copy loses credibility when alternatives are described inaccurately or
dismissively.

Acknowledging when a free tool, broader course or personal service is the better
choice demonstrates that the comparison is based on fit. Readers are more likely
to believe your advantage when alternatives are represented as real options rather
than caricatures.

**Try this today:** State where another option may suit someone better before explaining
your fit.

**Keep in mind:** Fairness makes preference more believable.

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free [7-Day Business Focus Reset](https://plrmix.kit.com/the-7-day-business-focus-reset).

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