Daily Focus – Day 164: Name the Required Effort
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Products that require time, editing or decisions should say so.
State whether the customer will need to write, choose, customize, practice or supply information. Clear effort expectations improve satisfaction because people can buy with a realistic picture of participation instead of assuming the result appears automatically.
Try this today: Describe what the customer will need to do to obtain the intended value.
Keep in mind: Honest effort expectations improve fit and reduce disappointment.
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