Daily Focus – Day 162: Check the Sales Page Order
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Good sections can still underperform when the reader meets them in the wrong sequence.
Each section should answer the question created by the one before it. A logical sequence reduces scrolling back and forth, allowing the reader to understand the problem, evaluate the solution and check practical details before being invited to act.
Try this today: Confirm the page moves from problem to result, contents, proof, details and action.
Keep in mind: Order reduces the mental work of buying.
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