Daily Focus – Day 160: Put Proof Near Doubt
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Testimonials are strongest when they answer a question the buyer is likely to have.
Place proof where it can answer the doubt it actually addresses: ease of use near setup, quality near the contents or support near the access details. A testimonial separated from context may look positive without helping the reader make a decision.
Try this today: Place one relevant piece of proof beside the claim or concern it supports.
Keep in mind: Proof works as evidence, not decoration.
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