Daily Focus – Day 16: Protect the Core Promise
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Extra features can blur the reason an offer exists.
Each additional element should make the promised outcome easier, faster or more complete. If it introduces a second audience or purpose, it may belong in another product rather than inside an offer that is becoming difficult to explain.
Try this today: Write the single promise your offer must fulfill, then mark everything that does not support it.
Keep in mind: Useful extras should strengthen the center, not compete with it.
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