Daily Focus – Day 158: Check the Checkout Promise
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Last-minute wording can introduce uncertainty after the sales page has done its work.
Checkout should repeat the essential promise in its most concrete form. Inconsistent names, surprise fees or an unclear delivery note can make buyers wonder whether they selected the correct item just before payment, when reassurance should be strongest.
Try this today: Read the product name, summary and delivery note at checkout as one message.
Keep in mind: The final step should confirm the decision, not reopen it.
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