Daily Focus – Day 120: Keep the Promise After Purchase
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Marketing language and delivery experience should describe the same thing.
Look for the first moment when delivery could contradict the expectation created by the sales page. Matching names, contents, access and starting instructions reassures the customer that the promise was real before they have to search for the value themselves.
Try this today: Compare the sales page promise with the actual first hour of using the product.
Keep in mind: Trust is built when the experience recognisably matches the invitation.
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